Seasonal CRO Sprint · Shopify & Shopify Plus
Shopify CRO built for your highest-traffic, highest-stakes week of the year.
Black Friday and Cyber Monday compress a year's worth of revenue pressure into a few days. We audit, test, and lock in conversion improvements across your Shopify funnel before peak traffic hits so the traffic you've already paid to acquire converts at your best rate of the year, not your worst.
Peak traffic exposes weaknesses regular traffic never touches. We find them, test the fixes, and lock in what's proven before it counts.
Black Friday traffic doesn't behave like normal traffic. Visitors are more price-sensitive, less patient, and less familiar with your brand and they arrive in volumes that expose weaknesses your regular traffic never touches. Slow load times, checkout friction, and unclear offers cost disproportionately more in a five-day window than any other week of the year.
We treat BFCM as a deadline-driven testing sprint, not a redesign project. Using behavioral data from your store and prior peak-period data where available, we identify the highest-impact friction points, validate fixes through testing, and lock in only what's proven before traffic peaks.
A funnel that holds up under peak concurrent traffic, converts holiday shoppers faster, and captures more revenue per visitor without risky, untested changes going live during your most important week.
Pre-BFCM conversion work scoped to what can be validated safely before peak traffic — diagnostics, page readiness, checkout, and AOV.
We stress-test your funnel the way peak traffic will hit it: page speed under simulated load, mobile checkout performance, and a full audit of where traffic dropped off during prior peak periods.
Deal-driven shoppers decide faster than average visitors. We tighten variant selection, sharpen how discounts and inventory urgency are presented, and remove anything that slows a comparison-shopping visitor down.
Checkout is where BFCM revenue is won or lost. We simplify promo code entry, streamline mobile checkout, and remove friction at the exact moment high-volume shoppers are most likely to abandon.
Holiday traffic buys more per visit when the offer fits the moment. We apply personalized bundle and upsell logic tuned for gifting and multi-item holiday purchase behavior.
Not sure how much runway you have left? We'll scope what's safely testable in your window.Unlike an always-on CRO program, this is a countdown. Every step is scoped to what can be safely validated before Black Friday — nothing goes live untested during your highest-revenue week.
We review analytics, funnel behavior, and prior peak-period data to identify the highest-impact friction points first.
Fixes are ranked by revenue impact and how fast they can be safely validated because in a BFCM timeline, testing speed matters as much as testing depth.
We test only within your pre-BFCM window. Nothing ships without validation. We don't gamble with your highest-stakes days.
Proven changes are locked in ahead of Black Friday week, with active monitoring through peak days so nothing breaks when it matters most.
For an ongoing, year-round conversion program rather than a seasonal sprint, see our Conversion Rate Optimization services.
The same failure modes Black Friday creates — at scale — and how they were handled for real brands.
Absorbed a 37% year-over-year traffic surge and converted it into 21% more customers, without the funnel breaking under the added load. That's the exact failure mode Black Friday creates at larger scale.
Read the case study ↗
Reduced checkout friction at the highest-abandonment point in the funnel, the same checkout-stage discipline that matters most when volume peaks.
Read the case study ↗
Increased AOV through personalized mini-cart upsells, the kind of AOV lever that compounds during high-intent gifting periods.
Read the case study ↗
Grew conversion and AOV through smarter, better-placed upsell bundles, directly relevant to how BFCM shoppers respond to bundled offers.
Read the case study ↗For the technical detail behind these results, read Shopify Conversion Optimization: 7 Fixes You Can Ship This Month.
Shopify & Shopify Plus specialists — we know Shopify Plus checkout limitations and theme constraints, not a generic CRO playbook applied to every platform.
Data-validated, not guesswork — nothing goes live untested, especially during your highest-stakes week.
Backed by nine-figure ecommerce experience, with an average 28% conversion lift across CRO engagements.
No risky redesigns — we improve what's already carrying load instead of rebuilding it days before Black Friday.
What clients say
★★★★★"With Suntek, we finally stopped worrying about the heavy lifting… our store runs smoother than ever."
★★★★★"Decisions that used to take weeks now happen in hours, backed by live data."
Got questions? We've answered the most common ones here.
Ideally 6-8 weeks out enough runway to audit, test, and validate changes safely before traffic peaks. Starting later isn't a dealbreaker; it narrows what we can safely test versus what we simply harden and monitor.
Not with our process. Only validated changes get locked in before your highest-traffic window, anything too close to the wire is held for post-BFCM rollout instead.
Our ongoing CRO program optimizes for your normal traffic pattern over time. This service compresses that process into a fixed pre-BFCM window, prioritized for what can be validated fast, not what would be ideal with unlimited time.
Yes, our approach accounts for Shopify Plus checkout limitations and platform stability requirements so improvements hold up under peak concurrent sessions.
Depends on how close you are to BFCM and your store's complexity, book a readiness call and we'll scope what's realistically achievable in your window.
Every week closer to Black Friday is a week less to test changes safely. The earlier we start, the more we validate — and the less you leave to chance during your biggest week of the year.
Book Your BFCM Readiness Call
