Frequently asked questions
Got questions? We’ve answered the most common ones here.
Will optimization changes break our checkout or tracking?
No. We test all changes in staging before they touch production. Checkout modifications on Shopify Plus follow strict protocols—we validate payment flows, discount application, and tracking before deployment. Speed and SEO changes are implemented incrementally with monitoring to catch any issues immediately. Your checkout stays functional throughout.
How long before we see results?
Speed improvements show impact within days—faster pages, lower bounce rates, better user experience. CRO results depend on your traffic volume; tests typically need 2-4 weeks to reach significance. SEO improvements take longer—expect 2-3 months for technical fixes to reflect in rankings, longer for content-driven gains. We set realistic timelines during discovery.
Do we need enough traffic for A/B testing to work?
It depends. Sites with fewer than 10,000 monthly visitors often can't run traditional A/B tests effectively—results take too long or never reach significance. For lower-traffic stores, we focus on best-practice implementations, user research, and before/after analysis rather than split testing. We'll be honest about what methods fit your traffic level
How do you work with our existing marketing team?
We integrate with your workflow. For teams with in-house CRO or growth functions, we collaborate on test prioritization and share learnings. For teams without dedicated optimization resources, we operate more independently with regular reporting. Either way, you maintain visibility into what we're testing and why.
Is this a one-time project or ongoing?
Both options exist. One-time audits and implementation projects work for specific issues—speed problems, technical SEO gaps, or pre-launch optimization. Ongoing programs deliver compounding results through continuous testing and iteration. Most clients start with a focused project and move to ongoing engagement once they see results.