How The Outset Increased Average Order Value by 17% Through Personalized Mini Cart Upsells

The Outset is a premium skincare brand focused on delivering clean, effective skincare through thoughtfully designed routines. As the business continued to grow, the team identified an opportunity to increase the value of every customer transaction by helping shoppers discover complementary products before completing their purchase.

The objective wasn't to acquire more customers—it was to maximize revenue from existing traffic while preserving the premium shopping experience.

The Challenge

Increasing Average Order Value is one of the fastest ways to improve ecommerce profitability, but traditional upsell experiences often create more friction than value.

The Outset wanted a solution that could:

• Increase basket size through relevant product recommendations.

• Replace generic upsells with personalized recommendations.

• Support future product launches and promotional campaigns without ongoing development.

Solution by Suntek AI

Suntek AI transformed the mini cart into a personalized merchandising experience by surfacing complementary products based on what customers had already added to their cart.

Instead of displaying generic recommendations, the solution dynamically matched products that naturally fit into a customer's skincare routine.

Personalized Recommendations

Customers received relevant product suggestions based on the contents of their cart, helping them discover complementary products at one of the highest-intent moments in the shopping journey.

Intelligent Merchandising

A priority-based merchandising strategy ensured customers saw the single most relevant offer rather than multiple competing promotions, creating a cleaner and more personalised experience.

Phased Rollout

Rather than launching every recommendation at once, Suntek began with a focused recommendation set to validate customer engagement. Following strong early adoption, the strategy was expanded with additional product pairings and promotional offers, allowing recommendations to evolve based on real customer behavior.

Built to Scale

The implementation established a flexible merchandising framework that allows The Outset to continuously introduce new product pairings, seasonal campaigns, and promotional strategies without significant redevelopment.

Results

The personalised Mini Cart Upsell experience quickly demonstrated the value of contextual merchandising.

17% Increase in Average Order Value

Relevant product recommendations encouraged customers to build larger baskets, contributing to a 17% increase in Average Order Value.

Higher Revenue from Existing Traffic

Instead of relying solely on additional customer acquisition, The Outset increased revenue by helping existing customers discover products that complemented their purchase journey.

A Smarter Merchandising Strategy

The phased rollout validated the effectiveness of personalized recommendations while providing a scalable framework for future campaigns, product launches, and merchandising initiatives.

"Personalized merchandising isn't about showing more products—it's about showing the right product at the right moment."

Conclusion

Revenue growth isn't always driven by acquiring more customers—sometimes it's about helping existing customers buy with greater confidence.

By combining personalized recommendations with intelligent merchandising, Suntek helped The Outset transform its mini cart into a strategic revenue channel that increased Average Order Value while maintaining a seamless customer experience.

Today, The Outset has a scalable merchandising framework that continues to support product discovery, promotional campaigns, and long-term ecommerce growth.

Suntek helps premium retailers turn shopper behavior into revenue — conversion optimization, experience design and honest analytics for brands where the purchase is a decision, not an impulse.

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